Executive Search, Leadership Advisory

Translating APAC transformation needs into the right leadership capability

Client Charlotte Tilbury
Sector Personal Care & Cosmetics
Service Executive Search, Leadership Advisory
Role People Director APAC
Regions Asia-Pacific (APAC)

Our impact

Essenta has partnered with a leading beauty and cosmetics business across APAC since 2020, supporting Executive Search, talent mapping and ongoing market insight with a particular focus on China.

As the business moved through turnaround and transformation, we helped translate evolving – and sometimes highly conceptual – leadership needs into clear search strategies, relevant talent pools and targeted senior appointments. The resulting hires brought new experience and external perspective into the organization, strengthening strategic project capability at an important stage of the turnaround.

5+ Yrs Executive Search, talent mapping and market insight across APAC since 2020

The Context

The client problem

Translating evolving business needs into leadership capabilities that existed in the market.

The organization was going through a period of turnaround and transformation across Asia-Pacific and was considering the leadership capability required for its next phase.

Some of those needs did not fit neatly into conventional job descriptions. Leadership had a clear sense of the business challenges it wanted to solve and the impact new appointments needed to have, but the right combination of experience, capabilities and backgrounds was harder to define.

The task was therefore to turn relatively conceptual business requirements into a credible talent proposition: understanding what kind of leaders could deliver the desired impact, where those capabilities were likely to sit in the market and how best to reach them.

Essenta is less of a recruitment provider and more of a strategic talent partner—one that can help you define what you need, navigate the market and find the leadership capability to move the business forward.

People Director APAC

How We Worked

The diagnosis

Essenta started with the business challenge, then translated it into the capabilities, talent pools and target companies most likely to produce the right leadership solution.

We worked with senior stakeholders to get beneath the initial brief and understand the business outcome each appointment needed to support.

Where requirements were still conceptual, we helped define the experience, capabilities and backgrounds most relevant to the challenge, turning broad leadership needs into a clear and actionable search strategy.

Mapping the market

With the search direction agreed, we mapped the relevant talent landscape across China and the wider Asian market, identifying the talent pools and target companies most likely to contain the required capabilities.

Ongoing dialogue with the client allowed market feedback to shape and refine the search as it developed, ensuring the brief remained grounded in what was realistic and available externally.

Assessing for success

The focus throughout was quality over volume.

Rather than generating a large pipeline of broadly relevant profiles, we introduced a small number of candidates closely aligned with the agreed business need, allowing leadership to spend its time with individuals who had a high degree of relevance from the outset.

Finding the solution

The work

Once the leadership need was clear, Essenta translated the strategy into the market with pace and precision.

The relationship began before there was an immediate search mandate. Through ongoing conversations about senior talent, market dynamics and leadership profiles in China, we developed a strong understanding of the organization and its evolving priorities.

When those discussions became a defined leadership requirement, that existing context allowed the team to move quickly. We translated the business challenge into a clear search strategy, aligned with the client on relevant talent pools and target companies, and took the brief into the market.

Throughout the process, market insight and candidate feedback were used to refine the search rather than simply execute against a fixed specification. The client received a tightly curated group of highly relevant candidates, reducing the time and effort required internally while maintaining a high degree of precision.

Beyond individual assignments, we have remained an active sounding board on senior talent across China and APAC, providing ongoing perspective as leadership priorities and regional talent markets continue to evolve.

Results achieved

The lasting advantage

The work resulted in successful senior leadership appointments reporting to the APAC President, bringing strong experience and valuable external perspective into the organization at an important stage of its turnaround.

For the client, the value went beyond completing individual searches. What began as a relatively conceptual view of the capability required was translated into a specific leadership solution that strengthened the business’s strategic project capability.

The targeted nature of the search also improved the efficiency of the process. Leadership spent time with a small number of highly relevant candidates rather than reviewing a high volume of profiles, creating a more focused basis for decision-making.

The relationship has continued beyond those appointments. Since 2020, Essenta has remained a search, talent mapping and market insight partner across APAC, with ongoing dialogue around senior talent in China and the wider region helping inform future leadership decisions.

5+ yrs

Ongoing Executive Search and talent insight partnership across APAC since 2020

We were not presented with a large volume of candidates; instead, the individuals we met were consistently relevant and closely aligned with what we were trying to achieve.

People Director APAC

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